A perfectly manicured and curated digital feed is the norm these days. Perhaps that’s why an increasing number of people are setting up second Instagram accounts: a private “Finstagram” to their public-facing “Rinstagram.” Think of it as your weekend, sweatpants-wearing self (Finstagram), lurking in the shadows behind your buttoned-up weekday self (Rinstagram). I explored this in a feature for The New York Post…
Initially the foray of social media-obsessed teens, people in their mid- to late 20s and early 30s are increasingly setting up “Finstagrams,” free from the pressure to adhere to their curated internet identities and online brand.
A quick scroll through the social media platform will more often than not reveal much of the following: a consistent feel and filter, perfectly shot and edited flat-lays, outfit posts, selfies and sceneries, all juxtaposed with some positive quotes, while the content posted on a “Finstagram” is often a lot more candid and “real,” minus the need for engagement and likes.
“I love photography and fashion and I love that Instagram allows me to instantly and easily share these passions; my ‘Rinstagram’ is a place where I can do this is a curated way, but hell I have a social life, I am constantly being silly and out with friends where I don’t care about what I look like, and for those moments, ‘Finstagram’ is perfect!” 30-year-old London-based blogger Abbie Tanner told The Post.
Indeed, as Sarah Buglass, a Ph.D. researcher at the Division of Psychology at Nottingham Trent University, told The Post, people are routinely connecting to hundreds or even thousands of people via their social media accounts, making managing said accounts increasingly difficult.
“The culture of connecting to individuals from a diverse range of social spheres (friends, family, work colleagues, etc.) is making people increasingly aware of the need to moderate posts — what is suitable for one might not be suitable for all,” she explained.
“Creating a second account is a quick fix to handling this need for increased privacy, allowing users to feel secure in the knowledge that the ‘real’ them is only accessible to their innermost circle. In some respects, the user is regaining control of the social boundaries that are common in the offline world.”
For many these days, in the creative industries in particular, Instagram accounts act as a portfolio, a visual CV of sorts, and identity construction and self-branding has become increasingly important. If you’re a fitness or lifestyle blogger, therefore, your account must remain on brand: boomerangs of squats or suspiciously colored smoothies front and center; there isn’t much room for anything else.