If you’re a hip-hop fan, you’ll likely have heard of Karen Civil. Credited with helping now global stars, such as Drake and J. Cole reach superstardom through her website KarenCivil.com, with keeping Lil Wayne’s brand intact through his jail stint, and with growing Beats By Dre into an important cultural entity, Civil has long been one of hip hop’s digital MVPs, making numbers shoot up and turning people into brands from behind the scenes.
And the magic worked on her, too. Indeed, these days, it’s almost easier to talk about what she doesn’t do, and as such, she’s long been an inspiration for me. “At this point, I do what I want. I get paid to be myself,” she told me, when we sat down together in an interview for DAZED while she was in London last year as part of a series for LIFE TALKS.
One of my favourite interviews to date, I asked Karen about career come ups, rapper affiliations, and finally feeling comfortable enough in her success to let the world see just how fire she really is.