Being selfie ready has never been a more sought after state. What is an “Instagram Face”? Chances are you already had an image in your head before you finished reading the question. Look-a-likes of Kylie Jenner and Kim Kardashian; thoughtfully constructed eyebrows, faces heavily contoured and highlighted, lips matte and plump. Social media has long been hailed for championing diversity, a welcome refuge from the often homogeneous mass media. But these days, people, in particular young girls, are increasingly striving to look the same — on the platform and in real life. I looked into this in a piece for The New York Post.
Last month, the Do It For The Dick Challenge hashtag went viral on social media. In what was potentially the scariest piece I've written so far (which just goes to show the extent to which women police themselves let alone each other!), I penned my thoughts in my first piece for Grazia UK's print magazine. As an Egyptian woman in particular, but even as a woman in general, there are so many double standards when it comes to what we're allowed to want and our subsequent behaviour. It's kind of boring now, don't you think?
A perfectly manicured and curated digital feed is the norm these days. Perhaps that’s why an increasing number of people are setting up second Instagram accounts: a private “Finstagram” to their public-facing “Rinstagram.” Think of it as your weekend, sweatpants-wearing self (Finstagram), lurking in the shadows behind your buttoned-up weekday self (Rinstagram). I explored this in a feature for The New York Post...
stay connected

Publications I’ve Written For