There are tons of brilliant fashion brands coming out of Egypt. While in Cairo last month I teamed up with Flare PR, who represent Egyptian brands the likes of Jude Benhalim, Dina Shaker and Jazzy for a desert inspired shoot at Wadi Rum. Check out the photos and learn more about the brands below...
I remember the first bit of celebrity merchandise I ever sharpened my elbows for. The year was 2002, the concert was Christina Aguilera’s and the item? A pair of hot-pink pants with the word ‘Stripped’ emblazoned across the backside. It may not have been exactly what my mum wanted her barely teenage daughter to wear but oh, how we flocked. That frenzy isn’t something I, or any of us, thought we would experience, post-fandom. After all, how many twenty-somethings want their teenage idol splashed across their chest? According to the past couple of years, it turns out… pretty much all of us.
I'm having quite a love affair with bold colours at the moment. Some ten years or so ago, a 'normal' look for me would consist of head-to-toe colour, bright top matched perfectly with the bright trainers which adorned my feet every single day without fail. As I grew up a bit older, black, beige and etc creepingly replaced much of the colour in my wardrobe, without me even really noticing. But as with everything else, fashion comes in swings and round-a-bouts and for the last few seasons bright colours, namely pink, red and yellow have come gallivanting back in, and I for one am very happy about it.
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